Friday, 25 March 2011

Evaluation- What kind of media institution might distribute your media product and why?

A publishing company distributes bands commercially to make the information accessible to the general public; this may be marketed through books, magazines, newspapers and other informative materials. These may be distributed in bookstores, through the mail or sometimes free, at certain places.
I think that
Alternative Press Magazine, Inc. would be a well suited institution company to distribute my media product; they are of course the publishing company for their own magazine, AP, but as my magazine is of a very similar genre the readers of AP could possibly hear about Delve from it, and start to purchase it. The reason I think that would be a good idea is because the readers would have similar interests to those who would want to read Delve magazine anyway. It is not the genre alone that Delve would be similar to AP in aspects of; the style is also very similar. For example, there are the same sorts of bands featured in AP; The Used, My Chemical Romance, Green Day, HIM, Blink 182 etc. Kerrang is another similar magazine which includes these sorts of bands and genres.
Though a major publishing company, I think that Bauer would also be well suited to distribute my magazine; they are the publishers of Kerrang!, which, like AP, has a similar genre and target audience to Delve as they all specialize in rock music, mainly. As Bauer are the UK’s biggest publishing company, it seems to be well-suited for my magazine to be published by them; Bauer is clearly extremely well-known, therefore Delve would potentially spread around, though still appealing to the target audience.

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